La Befana

No longer the usual old lady dressed in rags—in 2024, the Befana has a new look: her colourfully patched outfit has given way to a black tulle-covered skirt and a felt hat dotted with sparkling beads. She is the star of this complete Epiphany line dedicated to cake and sweet shops. A coordinated collection featuring felt containers, socks, letterings and brand new ceiling-hanging LED brooms, to create ad hoc scenes and celebrate this occasion with a contemporary flair.